New webinar introduces customer identity-first approach to measuring marketing across retail, ecommerce, and Amazon A growing number of midsize retail and ecommerce brands are making marketing decisions based on incomplete or misleading data, according to Retlia, a retail data platform provider. The company is hosting a live webinar, “Your Marketing Stats Are Lying About ROI: …
Tag: Marketing insights
As ad costs rise and attribution becomes harder to trust, many commerce teams are discovering that Meta and Google Ads ROAS numbers rarely tell the full story. Platform reporting often over-credits conversions, hides cross-channel influence, and leaves marketers optimizing toward misleading signals. The future belongs to brands that validate ROAS using unified customer and sales data, enabling true multi-channel attribution and confident budget decisions. Read more about marketing insights…
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